THE STORY

Where it all began 💫

Welcome, Goddess.
I’m Ashley — founder and creator of Devi Beauty Co.

Like so many women, I’ve struggled with acne, melasma, redness, wrinkles, and the constant juggling act of combination skin. I know the feeling of hiding under layers of makeup, of chasing miracle products, and spending endlessly on treatments that never delivered lasting results.

So, I chose a different path.

I embarked on a personal skin-reveal journey — guided by global beauty rituals, the healing power of plants, and the deep wisdom of my own intuition. I began experimenting with oils, blending ancient practices with modern intention. What unfolded wasn’t just better skin — it was a transformation.

Because Devi Beauty Co. isn’t just skincare.
It’s a lifestyle.
A way of living.
A state of being.

It’s about reclaiming your radiance, honoring your divine essence, and returning to rituals that nourish not only your skin, but your soul.

My skin was finally healing.
For the first time ever, my combination skin — which had resisted every treatment and product — began to balance and improve. That transformation sparked a confidence in me I hadn’t realized I’d lost.

And that was just the beginning.

I dove headfirst into researching, blending, testing, and sharing the magic of all-natural, essential oils for beauty. There is nothing more nourishing than massaging oils into my skin, face, and hair — it’s a sacred ritual now. And nothing has ever given me better results.

Soon, friends were asking for the face elixir I’d created. Some even insisted I share it with the world.
And so, Devi Beauty Co. was born.

Devi Beauty is more than skincare. It’s a return to yourself. A celebration of your inner goddess. A daily ritual of self-love.

Each product is handcrafted with potent plant ingredients and infused with healing energy — designed to help you reconnect with your power, radiance, and natural glow. You don’t need to hide anymore.
It’s time to shine — from the inside out.

With love,
Ashley Patzer
Founder, Devi Beauty Co.

  • SELF-LOVE

    We are on a mission to help you reconnect with yourself and your inner Devi (goddess). Daily self-love rituals will help you feel empowered, nourished, comfortable, and beautiful in your own skin.

  • ENERGY

    Every product receives a sound bath before it ships to you! This mediation technique offers an energetic cleansing, helping your skincare arrive full of positive energy to enhance all benefits.

  • HEALING

    What's clanking around at the bottom of your skincare? Powerful healing crystals! All our products – even the mini sizes, are infused with Rose Quartz to heal and open the heart while promoting self love. Leaving you feeling radiant, sensual, and beautiful.